Brand Finance'S 2024 Global Soft Power Index. It’s a survey conducted with the participation of over 75,000 respondents across 102 markets covering over 40 different metrics relating to soft power, and different arenas where soft power influence is used. Canada maintains 7th position in the latest iteration of the global soft power index.

The global soft power index builds upon the brand finance nation brands study, which has been published for over 15 years. Nigeria, africa’s biggest economy, ranked 79th out of 193 countries in terms of soft power, according to a 2024 global soft power report by brand finance, an.